Initially, we packaged our beef into a meat parchment paper. However, beef naturally loses juices very quickly after being cut, and within hours would leak into the packaging. Such packaging is not conducive to mail order or preservation of fresh meat. Therefore, we sought an alternative method of packaging to ensure maximum shelf life whilst minimising food waste, packaging the meat into plastic bags, Woolcool, cardboard boxes and sealed with paper tape.

Woolcool is the award-winning and entirely environmentally friendly insulated packaging for the direct delivery of chilled and frozen food. Using the most natural, abundant and sustainable insulation, Woolcool provides the environmentally responsible alternative to non-biodegradable polystyrene and polyethylene packaging.

Manufactured in the UK, British wool is washed, scoured, felted and sealed within recyclable food grade wrap to create insulation liners for a range of recycled and recyclable cardboard delivery boxes.

Brown Cow Organics yoghurt pots are made from Polypropylene which is fully and widely recycled. At Brown Cow Organics, we are conscious of the real-world implications of packaging and how it is recycled and disposed of. Plastics are used in all sorts of positive ways such as protecting the food we buy and reducing food waste. However, the type of plastics is important. This is why we have opted for fully recyclable and reusable plastic pots.

Our glass jars are British made and reusable by our customers. Due to the logistics required via our national supply we are unable to re-use these jars for production. However, we are constantly addressing the needs of re-use. 

We have been working to replace the plastic labels on our yoghurt jars with paper ones, we have now successfully sourced a paper label, which is in use on all of our River Cottage products.