Initially, we packaged our beef into a meat parchment paper. However, beef naturally loses juices very quickly after being cut, and within hours would leak into the packaging. Such packaging is not conducive to mail order or preservation of fresh meat. Therefore, we sought an alternative method of packaging to ensure maximum shelf life whilst minimising food waste, packaging the meat into plastic bags, Woolcool, cardboard boxes and sealed with paper tape.
Woolcool is the award-winning and entirely environmentally friendly insulated packaging for the direct delivery of chilled and frozen food. Using the most natural, abundant and sustainable insulation, Woolcool provides the environmentally responsible alternative to non-biodegradable polystyrene and polyethylene packaging.
Manufactured in the UK, British wool is washed, scoured, felted and sealed within recyclable food grade wrap to create insulation liners for a range of recycled and recyclable cardboard delivery boxes.
Brown Cow Organics yoghurt pots are made from Polypropylene which is fully and widely recycled. At Brown Cow Organics, we are conscious of the real-world implications of packaging and how it is recycled and disposed of. Plastics are used in all sorts of positive ways such as protecting the food we buy and reducing food waste. However, the type of plastics is important. This is why we have opted for fully recyclable and reusable plastic pots.
Our glass jars are British made and reusable by our customers. Due to the logistics required via our national supply we are unable to re-use these jars for production. However, we are constantly addressing the needs of re-use. We have been working to replace the plastic labels on our yoghurt jars with paper ones and have so far trialled two types of paper label.
With the first type, the labels were absorbing the moisture from the chilled glass, becoming crinkled and loose. Some of the tamper seals were also tearing. We had to conclude that these labels were not viable.
The second type of paper label fixes better on the glass, but the glue needed to stick them is permanent. This means the labels cannot easily be removed from the glass. A residue of glue and paper fibre remains on the glass, even after soaking or putting through a dishwasher cycle. This is a strong disincentive for re-using the jars. Our customer feedback suggests that being able to easily reuse our jars is a high priority, and so for the time being we have decided to continue with the lightweight plastic label that peels off the glass easily, to enable easy reuse of the glass jar. The label should be disposed of in general waste.
We are always looking at balanced solutions and are still trying to find an alternative to the plastic label. Finding a suitable non-plastic label that will resist the moisture and not disintegrate, and also able to come cleanly away from the glass is high on our agenda and we are hopeful that this can be resolved in the near future.